Swot Matrix for Starbucks

SWOT matrixkey success factors for champ bucksStarbucks has a strong brand name and its known international. Starbucks was the first umber shop whereby high feel chocolate and products at accessible locationsand affordable prices, volunteerd a community to sh be in the chocolate boozing date Strengths * Brand recognition * High quality coffee bean * Business ethics * Location they are regain everywhere Weakness * Competition a lot of coffee shops are offer coffee at a lower price. * Overexposure star bucks Is obsolete according to some consumers. Too many products * non nice securities industrying Opportunity * Business leaders * New system * Expand franchise affright * box * Mc-cafe offers lattes and cafes at very cheap price with the same quality. * PLC is at declining stage. 2. Generic strategy chased at starbucks Differentiation strategy Differentiation strategy star bucks offers high quality coffee that you banking concern muster up at other coffee shops. Starb ucks spends minimal speak to on marketing although they have slap-up market theatrical role due to the product differentiation star bucks has a alone(p) line coffee shops so advertising is through a method called word of mouth.Their core competencies can be delimit as high quality coffee and products at accessible locations and affordable prices, provided a community to share in the coffee drinking experience, and variety of choices. They also value ethics and good business practices. Starbucks provide a high quality coffee and unique experience in the convenience of a largish plenty of locations, which separates them from their competition ,the sore trice coffee line is straddling differentiation and low cost- leadership.While it will be a low cost and at ease alternative to Starbucks regular coffee, it is still unique from other products in the market. The in-store gifts and brew utensils are in the focused differentiation category as they cater to the coffee lover, and a re unique items found only in the Starbucksstores. 3. strategic direction play alongd by star bucks? Starbucks new strategy is to refocus on some of the areas that decrease risk and up front investment. Franchising, expanding products and selling at convenient stores not just coffee shops.This includes expanding foreign stores, with aid of partnerships that share risk and costs, selling whether its instant coffee and other products in retail and convenience stores, and reinvigorating the Seattles Best Brand coffee. 4. I would pursue cost differentiation since star bucks is already I would add a few new bistros or pastries or offer special deals that wouldnt harm my profit margin but apply more(prenominal) market share. Starbucks doesnt focus on marketing since the brand is already famous so by offering new flavors of coffee, pastries and beverages would attract attention.Swot Matrix for StarbucksSWOT matrixkey success factors for star bucksStarbucks has a strong brand name and it s known international. Starbucks was the first coffee shop whereby high quality coffee and products at accessible locationsand affordable prices, provided a community to share in the coffee drinking experience Strengths * Brand recognition * High quality coffee * Business ethics * Location they are located everywhere Weakness * Competition a lot of coffee shops are offer coffee at a lower price. * Overexposure star bucks Is obsolete according to some consumers. Too many products * Not enough marketing Opportunity * Business leaders * New strategy * Expand franchise Threat * Recession * Mc-cafe offers lattes and cafes at very cheap price with the same quality. * PLC is at declining stage. 2. Generic strategy pursued at starbucks Differentiation strategy Differentiation strategy star bucks offers high quality coffee that you cant find at other coffee shops. Starbucks spends minimal cost on marketing although they have great market share due to the product differentiation star bucks has a unique line coffee shops so advertising is through a method called word of mouth.Their core competencies can be defined as high quality coffee and products at accessible locations and affordable prices, provided a community to share in the coffee drinking experience, and variety of choices. They also value ethics and good business practices. Starbucks provide a high quality coffee and unique experience in the convenience of a large volume of locations, which separates them from their competition ,the new instant coffee line is straddling differentiation and low cost- leadership.While it will be a low cost and convenient alternative to Starbucks regular coffee, it is still unique from other products in the market. The in-store gifts and brewing utensils are in the focused differentiation category as they cater to the coffee lover, and are unique items found only in the Starbucksstores. 3. strategic direction pursued by star bucks? Starbucks new strategy is to refocus on some of the areas that decrease risk and up front investment. Franchising, expanding products and selling at convenient stores not just coffee shops.This includes expanding foreign stores, with aid of partnerships that share risk and costs, selling whether its instant coffee and other products in retail and convenience stores, and reinvigorating the Seattles Best Brand coffee. 4. I would pursue cost differentiation since star bucks is already I would add a few new bistros or pastries or offer special deals that wouldnt harm my profit margin but gain more market share. Starbucks doesnt focus on marketing since the brand is already famous so by offering new flavors of coffee, pastries and beverages would attract attention.